RTO 9 is a regional tourism organization that is funded by the Ministry of Tourism, Culture, and Gaming. RTO 9 actively promotes tourism for the South Eastern Ontario region and works to support and grow the tourism industry through product development and marketing initiatives.
Tourism is a sustainable driver of social, economic, and environmental prosperity for the diverse partners working together in Southeastern Ontario.
To nurture a regional ecosystem of tourism partners by providing valuable resources and strategic supports.
Our mandate is to provide strategic leadership to achieve our vision through our mission.
RTO 9 will focus resources (human and financial) on the following areas of effort: Co-ordination of the diverse interests of the tourism industry within Region 9 in order to build and support a competitive, inclusive, and sustainable tourism region through marketing and destination management. The organization will function in partnership with established and recognized tourism and economic development organizations, plus other entities within the region, and move forward in a spirit of cooperation and collaboration.
RTO 9 brings together tourism industry partners from all areas of the tourism industry within the geographic boundaries of Region 9. It is an independent, industry-led (with emphasis on private sector representatives) not-for-profit organization responsible for working with tourism partners to enhance and grow tourism products, marketing activities, and investment within Region 9 while embracing Equity, Diversity, and Inclusionary practices as well as sustainable tourism practices.
By providing regional leadership and coordination, the organization helps to build and support a competitive, sustainable, and inclusive tourism region that is able to grow all aspects of tourism and attract more visitor revenues, generating increased economic activity, including investment and job creation within Region 9.
Equity and Balanced Representation
The Corporation is committed to fairness, recognizing the unique needs and capacities of each destination while ensuring that no single organization or sector dominates decision-making. Priorities will be set in the best interest of the collective.
Collaboration and Collective Impact
Tourism development and marketing efforts will thrive through strong collaboration among all stakeholders—DMOs, DMPs, municipalities, the accommodation sector, and government—ensuring all partners contribute meaningfully to shared regional success.
Strategic Brand and Resource Stewardship
The Corporation will support and build upon established tourism brands with demonstrated investment and market presence, while also nurturing emerging destinations that show strong potential, ensuring resources are allocated strategically and transparently.
Visitor-Centered Excellence
A focus on exceeding visitor expectations—whether day or overnight, business or leisure—is central, with an emphasis on delivering exceptional products, experiences, and service.
