Message from the Tourism Association of Canada

In light of the escalating trade tensions between Canada and the United States, I wanted to update you on TIAC’s proactive efforts to protect our tourism sector. We understand the significant impact these potential tariffs could have on your businesses, and I want to assure you that we are working diligently to advocate for targeted relief measures and support.

Please see a statement issued earlier today in addition to a practical guide on how you can help advocate for support to our sector and your community. 

“For over 50 years, Canada and the United States have shared a special relationship that transcends politics and administrations. This enduring relationship is evident in our deeply integrated economies, including our position as each other’s top visitor destination for one another’s citizens.

Since January, we have directly engaged with government officials through the Prime Minister’s Canada-US Summit and a weekly forum with officials from Finance Canada on any support measures.  

Rest assured that we are advocating for meaningful and targeted support measures for our industry. To ensure that Canada remains a competitive destination, we have urged the Minister of Finance to act swiftly to extend the International Convention Attraction Fund (ICAF) and increase funding for international marketing efforts. We are steadfast in our belief that our industry will not only weather these uncertain times but will emerge stronger than before.  

We are in this together and by working together, we will navigate these challenges while continuing to showcase Canada as a top-tier global destination.”